Mah Sing Group
Campaign Brief
The objective of the Mah Sing campaign was to create public awareness on Mah Sing's Southville City Township, highlighting the facilities and specialties offered within the premises. The target audience included those who were in their thirties and were looking to start a family. It was important to highlight that Southville City Township offered many facilities such as grocery stores, clinics, schools and also a recreational park.
Our Strategies
Keyword Targeting
Utilize keyword targeting to reach users who are actively
searching for terms related to music, entertainment, and the
"alternative indie" genre. Bid on relevant keywords such as
"new indie music," "Ed Sheeran Taylor Swift," and "The Joker
And The Queen Spotify."
Location Targeting
Implement location targeting to ensure the ads are served to
users in relevant geographic areas, particularly those
within commuting distance of Southville City Township. This
ensures that the campaign reaches individuals who are more
likely to be interested in relocating or investing in the
area.
Ad Extensions
Utilize ad extensions to provide additional information
about the facilities and specialties offered within
Southville City Township. Use sitelink extensions to direct
users to specific pages on the Mah Sing website showcasing
amenities like grocery stores, clinics, schools, and the
recreational park. Utilize callout extensions to highlight
key features and benefits, such as "Family-friendly
community" or "Convenient amenities nearby".
Demographic Targeting
Utilize demographic targeting to focus the campaign on
individuals in their thirties who are at a stage in life
where they may be considering starting a family or looking
for a family-friendly community. Adjust bid adjustments to
prioritize this demographic segment, ensuring that the
campaign effectively reaches and resonates with the target
audience.
Reach
Clicks
Impressions
CTR
Average CPC
Link Clicks
36,125
987
9,699
10.18%
RM 1.92
316
ROI
1,156%