Cuckoo Malaysia
Campaign Brief
The objective of the Cuckoo campaign was to highlight and drive awareness on two of their rice cooker models, CR0675F and CR0810F. The key highlights and product USPs were to encourage consumers to purchase Cuckoo's rice cookers because of its various functions such as the self-cleaning feature and large rice cup capacity. The target audience for this campaign was home cooks, housewives, and those who are intrigued by the latest kitchen appliances in the market.
Our Strategies
Creative Ad Content
Develop visually appealing ad creatives showcasing the sleek
design and key features of the CR0675F and CR0810F rice
cooker models. Use high-quality images or videos
demonstrating the self-cleaning feature and the large rice
cup capacity in action.
Engaging Carousel Ads
Create carousel ads highlighting different functionalities
and benefits of the rice cookers, such as easy cleaning,
versatile cooking options, and time-saving features. Each
carousel card can focus on a specific aspect of the
product's USPs.
Targeted Audience Segmentation
Utilize Facebook's audience targeting options to reach home
cooks, housewives, and kitchen enthusiasts. Narrow down the
audience based on demographics (age, gender, location) and
interests related to cooking, home appliances, and kitchen
gadgets.
Compelling Ad Copy
Craft persuasive ad copy emphasizing the convenience and benefits of owning a Cuckoo rice cooker, including the hassle-free cleaning process and the ability to cook large quantities of rice. Use language that resonates with the target audience's desire for practical and efficient kitchen solutions.
Performance Analysis
Reach
Likes
Comments
Shares
Saves
Link Clicks
58,820
3,883
181
678
101
6,501
ROI
437%