Bake with Yen
Campaign Brief
The objective of the Bake With Yen Christmas campaign was to create awareness for their in-house butter offered, Echte Boter Butter. The goal was to convey that this butter was creamier in texture, buttery and had versatile usages in baking. The target audience for this campaign was mainly bakers or those interested in cooking too.
Our Strategies
Recipe Demonstration Videos
Create TikTok videos showcasing delicious holiday recipes using Echte Boter Butter. Highlight the butter's creamy texture and buttery flavor as key ingredients in creating mouthwatering treats like cookies, cakes, and pastries. This engages the target audience of bakers and cooking enthusiasts, demonstrating the versatility of the butter in various baking recipes.
User-Generated Content Challenges
Encourage TikTok users to participate in baking challenges using Echte Boter Butter. Create a branded hashtag challenge where users can share their own baking creations using the butter. This not only generates user-generated content but also fosters community engagement and awareness surrounding the product.
Behind-the-Scenes Content
Take viewers behind the scenes of Bake With Yen's kitchen to showcase the process of making Echte Boter Butter. Highlight the quality ingredients and craftsmanship that go into creating the butter, emphasizing its premium and artisanal qualities. This builds trust and credibility with the target audience by showcasing the product's authenticity.
Influencer Collaborations
Partner with TikTok influencers who are known for their expertise in baking or cooking. Have influencers create sponsored content featuring Echte Boter Butter in their recipes, sharing their personal experiences and recommendations with their followers. This leverages the influencers' credibility and reach to effectively reach the target audience and drive awareness of the product.
Performance Analysis
Reach
Likes
Comments
Shares
Saves
Link Clicks
41,854
3,617
1,850
754
409
287
ROI
359%