Ugreen Charger
Campaign Brief
The objective of the UGREEN Fast Charger campaign was to promote UGREEN 100W GaN 4-Port Fast Charger's usability in working scenarios and it's functionality. The target audience for this campaign included those who were tech-savvy, working adults who were always on the go, and those that had an existing interest in electronic gadgets.
Our Strategies
Showcase Working Scenarios
Create TikTok ads that depict various working scenarios where the UGREEN Fast Charger proves to be indispensable. This could include scenes of busy professionals working at their desks, on-the-go individuals charging their devices in transit, or even remote workers powering multiple devices simultaneously during meetings.
Highlight Functionality
Demonstrate the functionality of the UGREEN Fast Charger in action. Showcase how it can charge multiple devices at high speed simultaneously, its compact design that makes it travel-friendly, and any unique features that set it apart from other chargers on the market.
Influencer Partnerships
Collaborate with tech-savvy influencers or content creators on TikTok who resonate with the target audience. Have them authentically showcase the UGREEN Fast Charger in their daily routines or work setups, emphasizing its usability and effectiveness.
User-Generated Content (UGC) Campaign
Encourage users to create and share their own videos showcasing how they use the UGREEN Fast Charger in their working scenarios. Run a UGC campaign with a branded hashtag to collect and amplify user-generated content, fostering engagement and social proof among the target audience.
Performance Analysis
Reach
Likes
Comments
Shares
Saves
Link Clicks
28,854
2,802
1,247
541
468
165
ROI
537%